Identity Design for the City of Manchester
Manchester, Peter Saville’s hometown, commissioned him to redesign its identity. He returned to his city’s 19th century roots to invent a concept that would reinforce the pride of a community in a serious slump. Like many other cities, Manchester is slipping into decline for its ideological commitment to a welfare society. And so Saville conceived of the slogan “Original Modern” , a title under which to write the design novel of New Manchester.
Casciani, Stefano. “Manchester Original Modern.” Domus. January 2010: 78.
Fonte: http://downtownsa.wordpress.com/graphic-design-driven-community-research-projects/
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