For his 15th edition, the electronic music festival Nördik Impakt asked us to achieve his global communication. We created a geometric, vibrant and ambitious visual identity. Our desire was to realize an artistic direction that evocates electronic by associating it with sensuality and elegance of the Haute-Couture universe. The visual display of this edition is based on a group of monochrome and geometrical shapes, combined and declined in a sort of a textile pattern. The multiplicity of these forms is illustrated by a « vibrating » sensation while evoking a musical rythmic deeply bounded with the festival spirit. As a teasing, the visual identity is progressively builded from a medium to another one. He reveal his typographic outcome in the final weeks of the event. We created letters from these patterns forming the festival name. The elegance and simplicity of the pattern allows to use it in a more urban way. It cover some entire surface of some buildings and dress the city in the colors of the event. The implemented visual identity echoes to the fashion universe, so we appropriate some accessories from this universe that are unusual for a musical event. The Nördik Impakt take place at the beginning of the winter, so we created a plaid that incorporate these patterns. In a similar purview we designed a scarf.
Fonte: https://www.behance.net/gallery/Noerdik-Impakt-15/14685613?fb_action_ids=594649130624561&fb_action_types=og.likes&fb_source=other_multiline&action_object_map=%5B1396609797269734%5D&action_type_map=%5B%22og.likes%22%5D&action_ref_map=%5B%5D
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