Meraki imports authentic Greek products. They asked us to create a full brand identity. We paid homage to the origins of these high quality oils and vinegars. The iconic colours of Greece, yet no postcard cheesiness. The result is a window to the wonderful flavours on the horizon, and bottles that stand on their own in-store.
The word steps
A branding project for Greek products is the risk of quickly falling into cliches. It is difficult to overlook this famous blue, as it is representative of the country. All the subtlety is to use it by touch, as the Studio Caserne does very well with this project. The typography is contemporary and elegant and plays with minimalist forms that resemble open windows on the blue horizon. A real Greek landscape.
Font: https://connect.etapes.com/meraki
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