Identity Design for the City of Rotterdam
Rotterdam needed to promote the cultural aspects of the city and enhance the perception of the city’s attractiveness, both to citizens and to visitors. The design problem was to develop an identity that would connect all various cultural activities in Rotterdam. The identity had to function as a logo system, and it needed to be flexible enough to allow other designers to use it. Users needed to receive clear guidelines in order to be able to play with the system.
Fonte: http://downtownsa.wordpress.com/graphic-design-driven-community-research-projects/
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